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Submitted by: Mileloly Tracy
In a word, much space is spared to mine for lovers’ clothes. The supply and demand of market is imbalanced, which means demand suppresses supply. Until now, there are no brands that are in the name of lovers’ clothes, nor did markets specialize in unisex look, nor tailor shops where lovers could design freely while others make clothes for them. Those who try to test first can always dig the first pail of gold. Moreover, in the brand age , the first who made the slogan can always be relative occupier of market. In the future, the company’s main profit point is the franchise fee of franchisers’ profits of allocations of cargo for all the franchisees and direct stores. If the mid-end brands run directly, they would save many details.
There are hundreds of fashion shows in the cities all around the world. among those shows, men’s clothes and women’s dress con be seen very clearly since clothes in Guangzhou are seldom from the unisex shows. However in sharp contrast, the market of unisex look is still impressive, and the unisex look has a great potential of growing. The lovers’ clothes are very popular among young people, above all under the promotion of pop stars, putting on love and promoting it towards the whole world is becoming fashionable.
From the recent development of international market where there are many low-end brands at present, the youth which is mainly made up by students has become a huge group of fashion consumption. They are sensitive to fashion, for dressing is usually cheap and updating is rather fast. Thus, virtuous cycle can be formed. It is reasonable that a lot of international brands turn to the broad market among Chinese young people. However, these brands miss the unisex clothes market. While they ingratiate the thoughts of young people, they don’t make a deeper exploration. They ignore that the recent fact that the youth are generally in love and lovers’ clothes can also occupy the market. Now, women’s dress in style of South Korea on sale is lack of choices, types and originalities.
Despite this, many fashionable brands that face to young people have taken actions in this field. Robin Hood ever sold yellow T-shirts the basic items of men’s clothes and women’s dress were the same. Both of them were simple with Color Bezel-set. What’s more, women’s dress collects waist. If you buy the unisex look, you will receive a lovers’ necklace. The style of lovers’ necklace is also relatively neutral with silvery metal in cool style. It is chased by many young people. After Robin Hood sold the neutral style of lovers’ clothes, not so many brands imitate it. It is the basic lovers’ clothes’ style. As they are not designed by the manufacturers, the unisex look which is totally the same should not be accounted.
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